British rowing champion, double gold medallist and adventurer James Cracknell has helped launch JML's new Nutri Blitzer, which creates your own smoothies from 'nutrient-rich fruit and vegetables is an easy way to ensure you achieve your 5-a-day goal'.

Cracknell commented 'I know the importance of getting the right vitamins and nutrients on a daily basis. As someone who has pushed his body to the very limits, I understand better than most that what you put into your body determines what you can get out of it. The Nutri Blitzer is the easiest way to get all the nutrition your body needs'.